Morris Capital Markets Communications, LLC  

There are over 13,000 publicly listed companies in the United States.  These companies have a responsibility and obligation to their shareholders to ensure they are fairly valued by the capital markets.   This requires a professional and proactive investor relations program to provide clear, concise, and timely communications to all investors – from individuals to the largest of money managers. 

Our programs emphasize a strategic approach to constructing an integrated communications effort to achieve measurable results such as:

Our firm has the experience and resources, including extensive relationships with “key” market influencers, to assist companies attain these objectives through strategic council and by emphasizing five critical elements of a successful communications program:  

 As a well-established firm with extensive experience and resources, we assist clients in assessing the marketplace, understanding and implementing SEC regulations and evaluating the impact of new accounting standards.

One of the distinctions between MC² and other firms is we tailor our communications plans to differentiate clients in the capital markets.  Companies should be viewed as unique entities requiring more than standard “cookie-cutter” services.  We are committed to assisting our clients achieve a distinct advantage with their investor relations program - imperative if a company is to maintain access to the capital markets at the lowest possible cost.    Morris Capital Markets Communications recognizes and understands this concept.  We deliver high quality - not commodity - services to our clients. 

Defining the Corporate Strategy
In order for a public or private company to access the capital markets, it must know where the company is going and the risks involved in getting there.  Besides having S-W-O-T (Strenghts-Weaknesses-Opportunites-Threats) analysis in place, they must clearly convey to the investment community how they will implement their strategic plan and all its elements-marketing, operations, personnel and finance.  For private companies, Morris Capital Markets Communications, MC², will develop a business plan to assist in obtaining financing at the lowest possible cost.

Publicly traded companies also need to determine if their shareholders fully comprehend their strategy.  It is imperative that a company determines the level of understanding - or misunderstanding - current and potential shareholders have of its strategy.  MC² will solicit the comments and opinions of Wall Street regarding your corporate strategy and provide management with a comprehensive and insightful analysis of the results (perception study).  

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Targeting Appropriate Capital Market Participants
One of the most important components of investor relations is targeting institutional/ retail investors and analysts, and the financial media.  By communicating with current and previous owners, institutions that own your peers and money managers that invest in firms with your investment characteristics, you can diversify the shareholder base as well as increase trading volume and reduce volatility.

We help companies develop and expand their shareholder base and coverage through existing databases and through our proprietary Eureka Database that contains 5,500+ non-13F money managers.  Finally, we contact key financial media professionals to gain exposure for your company and senior management in business and trade publications.

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Preparing Effective Communications Materials
The written word plays a vital role in crafting a company’s message and strategy.  The need for clear and concise communication material cannot be overemphasized since time constraints on investors in today’s investment environment are severe.  As a result, it is incumbent upon companies to design their communication materials to meet the needs of their customers - the investment community.  It is equally important, particularly in today’s environment, to ensure the communications are timely and the veracity is beyond reproach.

Morris Capital Markets Communications can review and write all communication materials that accurately highlight the firm and management's business strategy as well as comply with SEC regulations and federal law.  This will include developing fact sheets, corporate profiles and press kits, as required.  

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Communicating the Investment Message to the Capital Markets
Today, the means to contact the capital markets are numerous.  In addition to the traditional means of communicating via company meetings, broker conferences, one-on-ones, faxing and mailing, there is now e-mail, the Internet, webcasting, teleconferences and video conferencing.  All these communication distribution channels are used to accomplish a single goal - to get the company’s investment message to the capital markets.

Morris Capital Markets Communications assists clients with creating pro-active communication programs and selecting the most effective communication tools and techniques.  We will also work closely with clients to ensure full compliance with Regulation FD and SEC regulations.  

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Obtaining Feedback
Investor feedback plays a crucial role in the communications process.  Although, it can be qualitative (comments from investment community members who participated in conference or post-meeting interviews) or quantitative (comparative valuation analysis of the company and its peers), both provide much needed information for senior management and the Board of Directors in measuring the effectiveness and strategic direction of the Company’s communication effort.

Morris Capital Markets Communications will provide objective interpretations of how Wall Street values your company compared to your peer group and make recommendations to improve your valuation.  

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Relationships with Key "Influencers" in the Capital Markets
You should have an investor relations consulting firm that works with respected and qualified professionals.  Investment bankers, attorneys, accountants, and venture capitalists play unique roles in the growth cycle of a private or public entity.

Morris Capital Markets Communications can assist companies find the capital and professional advise they need to grow as well as develop Pre & Post IPO communications strategies.  MC²  works with advisers who are current in their fields and maintain the high level of integrity demanded by our clients.